Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a favoured social media tool. Instagram was originally developed so as people could apply different filters to photographs they had taken on their phones and would allow these phones easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to produce so lucrative low barriers to the road.
It can be a medium enables for easy sharing of content twenty-four hours a day.
What sort of success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and a others are usually able get a the tool to:
To increase awareness of those products and services.
To increase brand status.
To showcase their community and pro bono work to inspire and attract prospects to become liked by them their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos to be posted and shared persons either wearing or with these products. For instance, a food manufacturer might post photos as someone cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses also been able to leverage the ability of buy instagram likes to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through the of attractive photographs regarding food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would become in or search designed for.
Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands people today following their Instagram records. This ‘influencer’ group has changed the world there are a few eyeballs there ready discover your product or service. The audience has already been built for you. The engagement has now been formed and experiencing this through your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will in order to to increase audience more speedily. Therefore taking time to identify key ‘influencers’ in your industry and also you can tap into this crucial.
Hashtags – What are they?
How can they be utilized to increase business exposure?
I suggest that if you have an interest in getting onto Instagram you take the time up front doing your Hashtag research. Hashtags are tags you just can put in a caption of a picture that you upload. Set up a hashtag you have to have use the # symbol at the front side of the tag after that add a keyword or several keywords without spaces after the hash logo. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already be informed about hashtags that they are also popular on Twitter consume the you are not take an appearance online to discover some examples of how they are being used. The reasons for the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.